Story Dwelling is the concept of running your marketing strategy from your customers’ POV. Your customer today is seeking an enjoyable, engaging experience where they can interact and share with their friends.
Do you tell your story in an engaging way, from the POV of your customer, and engage them in the story?
When people engage with great content, they spread the word. Brands need to do a few things well to optimize the customer experience, and smart stories are key to success. This may sound like an easy task, but it’s hard work maintaining a consistent output of interesting content on the relevant channels to drive your customer conversion! It's important for companies nowadays because consumers expect engaging messaging from their favorite brands. Make sure you have clear content with memorable messages that stick around long enough to make the sale!
Many brands today focus on storytelling, but few focus on story dwelling, where the customer is part of the story. Use the ideas below to determine how you create engagement to make your customer part of your story. We can help you with planning a story dwelling strategy.
How to score your business: Self-assess each area below and determine revenue optimization opportunities for your business.
Score your story-dwelling engagement below:
- Is your content engaging? Do people talk about it?
- Are you empathetic to the customer?
- Are you making the customer envisage a better version of themselves?
- Do they want to see this again and share it with their friends?
- Does the content match your company goals?
- Does it solve a consumer problem?
- Is it inspirational?
- It is memorable?
- Are you testing diMerent options on a regular basis?
- Are you telling a compelling story?
- Is your story true?
- Are you speaking the customer's language?
- Does your content generate a relatable emotion?
- Is the content discoverable?
- Have you included a video?
- Do you have an AR experience?
- Can customers try on or try your product?
- What makes you or your product unique?
- Is your content clearly focused on your target demographic?
- Is the customer involved in your story?
- Do you have phygital moments enabled, where you blend digital and physical experience?
- Can the customer interact with your brand directly?
- Are you participating in the Metaverse experiences?
- Do you have a utility NFT strategy to engage your customer base?
- Is the customer being educated on your products?
- Are you driving repeat engagement interest?
- Are you creating organic shareable experiences?
How We Can Help!
We will perform a strategic analysis of your business to determine the best opportunities to advance your marketing strategy. When you consolidate disparate marketing strategies, you will optimize your budget and return on investment. Consider approaching your strategy from the POV of the customer. Evolve your strategy to be Story Dwelling. Let us help you improve your scores.
