Evaluate - Review & Learn from Your Results
Your CMO and data management teams are critical to this stage and should be providing the results...
4 minute read
Retain – Enable Retention Experiences
The overall goal of providing customers with great experiences is to make them loyal to the brand...
3 minute read
Serve – Track and Enable a Happy Post Purchase Experience
The post-purchase experience is a crucial part of any brand's customer evaluation process, and it...
3 minute read
Streamline – Deliver a Seamless Checkout
It is crucial to avoid causing customer pain during their checkout experience when customers are...
4 minute read
Convert – Provide Easy and Convenient Ways to Shop
By meeting your target customer where they are, on the relevant channel(s), incrementally, you can...
3 minute read
Build Trust – Share Your Culture, Value, and Beliefs
In an era where consumers are more aware of the effects their purchases have on others, it is...
2 minute read
Engage - With Smart Content - The Expectation of Story Dwelling
Story Dwelling is the concept of running your marketing strategy from your customers’ POV. Your...
3 minute read
Attract – Meet the Customer Where They Are
Marketing channels have evolved over time to meet the changing needs and interests of consumers....
2 minute read
Target - Do You Know Your Customer?
As consumers' expectations of brands have evolved, so too must the way in which they are...
4 minute read