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About Us

What we do
In today’s world of technology, every consumer experience can be delightful and drive revenue. We partner with companies to learn and understand their business, assess it for strengths and opportunities, and develop a strategy that creates engaging & innovative consumer experiences, best-in-class processes, and predictable revenue growth.
Our superpower
We speak dolphin. There are many different departments in a company, and they need to communicate with each other to be successful. This is where we come into play! We speak dolphin – we understand how different departments communicate with one another and can translate their messages in real-time. We bring teams together to discuss their challenges and create a strategy that will satisfy all.
Our values
Integrity - We are dedicated to being inclusive, respectful, honest, and responsible. Period. Creativity - We are open-minded, patient, and able to think outside the box. Cooperation - We are an extension of your team. Together is where we get the real work done!

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When you choose Highland Valley Digital, we bring:

Reliability
We take our role in your success seriously. We are responsible for all your marketing outcomes. We aim to help you reach your goals, whether that means increasing brand awareness, generating leads, or growing sales. We work hard so you can focus on what you do best – running your business.
Positivity
We create a positive, collaborative culture within your teams and delegate tasks to keep each person in their genius zone, enabling accountability. We know that positivity is contagious and empowers each team member to contribute high-quality work.
Meaningful Data
We love data. We digest data and provide insights and guidance to help you pivot your business strategy. We provide regular reporting showing progress. Our focus on detail means you have the information you need to make the best decisions for your business.
Inclusivity
At our company, diversity and inclusion are always top of mind. We work hard to bring, encourage, support, and deliver diversity and inclusion to your team, the broader company, and your public-facing digital channels. Diversity and inclusion make us collectively stronger.
Bandwidth
We know that, as a business leader, your time is precious. You need to be able to focus on the core tasks that will move the needle for your business. That's why we offer our services as a right-hand and trusted partner. We take on the leadership of your marketing teams, vendors, agencies, PR companies, and contractors; This frees up your time to focus on what you do best - leading the business.
Results
When it comes to marketing, we know what it takes to win. We help businesses achieve their goals and can do the same for you. We'll work with you to develop a customized marketing strategy with predictable results. And we'll be there with you every step of the way to make sure you're getting the results you want.

Our Founder - A Highlander in Silicon Valley

Formerly a Product Executive at Sephora and SVP of Business Digital Operations at Ralph Lauren, Hazel S. Evans is a dynamic leader and entrepreneur and the founder of Highland Valley Digital, focused on helping consumer-facing brands around the world drive growth, embrace new technologies, optimize consumer experiences, and stay ahead of the competition.
As a seasoned professional with more than 20 years of experience in the luxury retail industry, Hazel has a proven track record of success in driving change, optimizing processes, creating new revenue streams, and fostering innovation. With a focus on continuous education, Hazel’s latest achievement is a certification from MIT Management Executive Education in Blockchain and Crypto Applications, from Decentralized Finance to Web3, which will bring further benefits to her clients. In addition, Hazel serves as a Board Advisor to Teddy Bears with Heart, a charity providing bears to children and the elderly in difficult life situations. Hazel is a member of the WIE Suite - a private membership community for extraordinary women leaders and creators who share insights, expertise, and learnings to help drive one another’s success. This broad range of expertise in marketing, digital operations, technology, innovation, Web3, AI, and AR makes her a well-rounded and effective leader.
As a Fractional Leader, Hazel is known for her strategic thinking, creative problem-solving, and hands-on approach to business. She works closely with her clients to understand their unique needs and develop customized solutions that are tailored to their specific goals and objectives, building process and scalability along the way. With her understanding of all business units and technology solutions in retail, she can develop marketing, sales, and operational strategies that are effective, practical, and, realistic to implement. This approach has helped her clients achieve sustainable growth and long-term success. Whether she is working with a small startup or a large global corporation, Hazel is committed to delivering results and helping clients achieve their full potential.
As a Scottish native living in Silicon Valley with her husband and two kids, the company name derives from the Highlander living there. As a female-owned business, with a focus on diversity and inclusion Highland Valley Digital is a testament to Hazel's commitment to making the workplace and world a better place for all. Through her leadership, she has created a culture of empowerment and collaboration, fostering an environment where all team members can thrive and contribute to the success of the company.

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